If you’re running a startup, you’ve likely got big plans for your business. In fact, we recommend that you develop a formal business plan that details how you would like to see your business develop in the next year, five years, etc. Contained within that business plan are your goals for your business. While we all hope our endeavors are successful, expecting them to be only sets us up to be disappointed. That’s why it’s important to acknowledge the difference between goals (which are good) and expectations (which can be destructive). Goals might be met, or you might fall short. Not meeting expectations, though, can lead to disappointment. Such disappointment often breeds poor judgment when making business decisions.